Quick and Simple Copywriting Tips

  • Write to a specific person. Don’t worry about alienating some people. When you write to everyone, you write to nobody in particular. Separate the writing process from the editing.
  • Use a conversational tone.
  • Avoid inside jargon. Use everyday language.
  • Write and more. More importantly, rewrite.
  • You. Use you in your copy. Make it about the person you are speaking to.
  • Headlines matter. Spend lots of time on headlines.
  • Tell stories. We are storytellers. We crave an interesting story and we make them up when they aren’t supplied.
  • Keep a file of copy you like. Use it as a model.
  • Features are yawn. Benefits sell. Especially the benefits of the benefits.
  • Ask for what you want. Don’t be shy. Include a call action such call 555-555-1212 for free information, visit: www.mywebsite for your value free report.
  • Add value rather than discounting to increase response to an offer.
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