Recommended Reading List

  Tested Advertising Methods by John Caples My Life in Advertising and Scientific Advertising by Claude C Hopkins Ogilvy on Advertising David Ogilvy The Adweek Copywriting Handbook Joseph Sugarman The Ultimate Sales Letter Dan Kennedy The Copywriters Handbook Robert Bly Make Ads Pay John Caples Commonsense Direct and Digital Marketing Drayton Bird How to Write Sales Letters that Sell Drayton Bird   Hey, Whipple, Squeeze...

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How to Test Ad Copy

All marketing media needs to be tested to optimize it for ultimate success – whether you are writing for a landing page, crafting a sales letter or even just whipping up a quick ad for use on one of the pay per click networks. Trying...

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Write Copy that Sells

How to Write Copy That Sells - Use Benefits As copywriters we’ve all read that the best way to write copy that sells is to use benefits. But what these articles don’t tell us is how to identify and communicate the benefits that are truly going...

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Writing Copy Part-Time

The Pros and Cons of Copywriting Part–Time If you’re considering a career as a copywriter – either full time or as a sideline, you’d probably like some criteria to know if it’s a good fit for you. There are pros and cons to everything – of...

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  There are a few ‘tricks of the trade’ that will enable you to quickly clean up your copy and make it snappier, fresher, more concise with better flow. Sound good?   Keep your sentences short and to the point. Keep your paragraphs short, creating a fair amount...

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Secrets of Writing Effective Ad Copy

Effective advertising copy is all about selling. Whether you are selling a service, a product, a vacation destination or a home it’s about spreading the word and generating action. It might be that it’s not money that you want from your copy, it’s that you...

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How to Write Powerful Copy Quickly

Get a head start and learn to write copy quickly with our copywriting cheat sheet. Print this off to check that you are using the most powerful approaches to communicate with and stimulate action from your target market. Engaging your market will not only result in...

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Proven Copywriting Techniques – Emotional Advertising

For copywriting to be truly persuasive, you need to know that it’s all down to human emotions. All buying decisions are based on emotion. By using emotion and then adding in logical reasons to back up what you have said, you’ll be able to make...

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How to Write Good Copy

There’s nothing so exciting as being given a new copywriting assignment to work on, however it can also make you, as the writer feel challenged and a little concerned about promoting something that you know about to a market that you know nothing about. That’s why...

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How to Write Better Headlines

Copywriting Guide and Tips Sales Writing: How to Create Attention Grabbing Headlines Once you learn how to create attention grabbing headlines, then you’re a lot closer making people want to pull out their credit cards to buy your product or service. Writing good copy takes skill and...

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