Direct Response Copywriting Bootcamp

Class: Online Direct Response Copywriting Bootcamp

Class Details:
Class lecture: (released weekly on Sundays)
Live class coaching and question and answer conference
Tuesdays 11:30am to 12:30pm PT
Live Q and A sessions: 3/31, 4/7, 4/14, 4/21, 4/28* and 5/12
No meeting on 5/7  – extra week reserved for work on portfolio project.

Class Outline

Week 1: Copywriting Fundamentals - ‘Rules of the Copy Road’

  • Creating Big Ideas and Big Promises
  • Understanding Features and Benefits and Learning How to Use them Effectively
  • Game Changing Copy Techniques

Week 2: Ads - Headlines and Body Copy

  • Headline History
  • Why Headlines Matter
  • How Headlines Inspire
  • Headline in Ads, Web Pages, Sales Letters and More
  • Creating Urgency and Specificity
  • How to Get Great Ideas

Week 3: Review and Critique

  • Introduction to  Sales Letters
  • Creating Leads and Big Ideas
  • The Writing Process, How it Works and Finding Your Groove
  • Types of Intros and When and How to Use Them
  • Bringing Your Reader (Hungrily) Through Your Piece

Week 4: Review and Critique

  • Getting Your Letters Read
  • How to Start Writing Body Copy
  • When and How to Edit Your Writing
  • Finding Your Way in to Your Content, Your Piece, Your Ideas
  • Research? Online vs. Offline? Why and When

Week 5: Review and Critique

  • Writing Copy for Lead Generation
  • Creating Powerful Calls to Action
  • Writing Response Devices (this one technique will set you head and shoulders above most copywriters)

Week 6: Review, Critique, and the Big Picture Wrap

  • Your Questions Answered Live
  • Finding Your Niche
  • Different Types of Copy and Copywriting Opportunities
  • Building Solid Copy Chops

Direct Response Copywriting is a Sought after Skill that Makes You Invaluable

You Can:

• Make money writing for clients

• Advance your career

• Grow Your Business

Direct Response writing is in high demand. Why?  Direct response copywriting is a valuable and sought after skill.  Think about it for a moment.  Great direct response writing delivers real and measurable monetary results.  Nothing happens in commerce until someone who has a need is connected with someone who has a solution for that need.  Direct response copywriting makes that connection.  

However that message is conveyed – in any medium, it has to be written by someone. Shouldn’t that someone be You!?

Direct Response Copywriting Bootcamp covers skills you need to break into one of the most rewarding – and potentially lucrative – writing careers you’ll find.

If you want to:

Make more money writing copy for your own business

Make a great living writing copy for someone else’s business

Improve your writing skills to make yourself more valuable in your current job


Our Direct Response Copywriting Bootcamp is for YOU.

Do you want to be able to consistently and confidently write copy that get prospects to make decisions and take action? Copy that taps into the emotions of your prospective customers and convert them to solid buyers? Great copywriters know how to clearly state problems, and challenges and then offer solutions that are irresistible.  Great copywriters move prospects to take action and drive the engine of commerce.

These skills, techniques and yes – secrets – will take your writing from hitting the mark on occasion into the class of great.  It will put you in-demand.  They’re secrets because the great copywriters are busy writing great copy using the tricks of the trade that keep them in steady demand and earning killer fees.   But there is more work than they can handle and Amy is going to show you how you can join the ranks of in demand great copywriters.

Our Guarantee:
If you take the entire course and feel you didn’t get your money’s worth, we’ll be shocked, but we’ll be fair and refund your investment. We’ve removed all the risk and put together a course that we know you’re going to love.

Are You Ready to Get Started?

Isn’t it time you learned to write copy that gets results and builds your copywriting business and your paycheck?  NOW! You’ll be in demand.  Great demand.  Copy that gets results builds bank accounts. That’s every business’ bottom line. Drive more sales for your own business or for your clients – either way, you profit.  

Early registration: $495 | Late Registration: $595
Early registration ends midnight,  March 31st. Save $100.
Class log-in info and group access will be sent within 24 hours of registering.

Use the PayPal button below to register.


Two Payment Option: Use the subscribe button below if you would prefer to break your investment into two payments of $275. The second payment is billed 3 weeks after the first.


Private Group: All the course material will be posted and provided in a members only group. This where you can get and receive feedback. It will is also where you can network with other course members. You’ll also get access to the previous class records so you can begin reviewing the materials before class begins.

Replays available. 6 lectures and weekly copywriting q and a and review plus your private group and assignments. The private group is where you’ll fine tune and develop your skills. The final portfolio project is due 5/12.

Here’s Just Some of What You’ll Learn

  • Learn to write copy that increases response and creates more demand for the products and services you’re writing about.  When your work creates more demand for your products (or your customer’s) you build a bigger bank account in the bargain.   – Whether you write for clients or for your existing business.
  • Learn to tap into the emotional connection that drives buying decisions.
  • Learn how to plan exactly where you’re going before you start writing so your copy moves strategically and purposely to your call to action. Your copy will be concise and easy to read. It will flow from one point to the next and never meander.  Cows meander.  Your writing needs a direct path! It’s essential if you want to drive decisions, make sales and get more business.
  • You’ll be guided and coached by Master Direct Response Copywriter Amy Posner. Amy is an experienced coach, a caring teacher, and a money making copywriter. She’ll teach you the skills you need to get started. Her laser like feedback will help you hone your talent and make sure you have the confidence to hit the ground running.

From The Comfort of Your Desk

Best of all, you can take this class from the comfort of your own desk or den.  Yes, it is a webinar.  Save the money you’d spend for the plane ticket.  Save the money you’d spend for the hotel room.  Go to your desk and learn how YOU, like Amy, can make a six figure copywriting income and keep your slippers on.  

Imagine being able to write fortune generating sales letters, web pages, ads, white papers and other copy businesses must have from the comfort of your own home. Whether your goal is to start a new career or make extra money this class will put you on the road to a brighter future.

How Does it Work?

The class is divided into six sessions. Each session will be recorded so that if you miss it, you can listen to it on your schedule. You have lifetime access to review the material for future reference as you are writing your own copy. That’s like being able to take the seminar over and over again.  As you improve your skills, you’ll listen with a ‘different ear.’  Each time you listen to the sessions, you’ll glean more nuggets and great ideas.  

Copywriting can be YOUR key to making more money and living life on your terms. This six week class will get you started. Amy did it and you can too.

Who is this Class Right For?

This class is for those serious about developing take-it-to-the bank writing skills. Each week will include homework and assignments that will receive extensive feedback in our interactive teaching format. Warning: if you don’t want to do the work – this class is not for you.

By the end of the webinar you’ll have solid experience writing real copy designed to get real results.

Deliverable during the class – Completed, polished portfolio pieces that will help you land assignments and paying work.

Let’s Review What You’ll Learn and What Resources you get at the Online Direct Response Copywriting Bootcamp

(1)  Write winning copy

(2)  Analyze and improve existing copy

(3)  Know what every type of copy must include and must avoid

(4)  Learn the anatomy of a good piece of business writing – and how that differs from a great piece of any other type of writing

(5)  Move forward with confidence and clarity

(6)  Lifetime access to the course

(7)  Use the course as a reference to build your skills as you practice and improve.  

(8)  As you grow and mature as a writer, the content will have new meaning to you as you revisit it.

Class Feedback:

“SFSC’s Boot Camp course delivers everything their ad promises and  the price is right. This is a five star intense six week course-in a relaxed on-line atmosphere. The instructor’s teaching method and the private group interactions is a plus. Be prepared for homework that will instantly sharpen your skills. You’ll also get honest feedback. If you want to write better copy, learn more about marketing strategy, add fire to your business skills or just look for new freelance opportunities, this is positively the class for you. I will definitely consider another course with SFSC.”

Pamela Dyson Pierre – Oakland, CA (Author/ Writer)

“I highly recommend the Copywriting Boot Camp 6-week intensive class offered by San Francisco School of Copywriting (SFSC) and taught by seasoned marketing strategist and business writer, Amy Posner. Amy is a fantastic teacher!

Her course materials were well organized, clear and concise, and flowed logically from week 1 through week 6. The homework assignments each week were great at reinforcing the lesson of the week. Amy’s critiques of our assignments were immensely valuable – her feedback is candid, to the point, insightful and encouraging. This SFSC course taught by Amy was well worth my time and monetary investment. I would take it again in a heartbeat. I look forward to continuing to work with Amy as a mentor and hopefully take additional writing courses from her. Working with her to improve the quality and effectiveness of my business writing has given me the confidence to transition beyond my in-house marketing role and pursue a full-time freelance writing career.”

Karen Williams Macdonald (Marketing Consultant / Freelance Writer)

Your Direct Response Copywriting Coach and Teacher:

A business owner since 1986, Amy is a sought after Business Copywriter and Marketing Strategist with 20 years experience.

Focused on small to medium size businesses and specializing in writing websites, SEO Copy, eBooks, Newsletters, Email Campaigns, Video Scripts and Persuasive Sales Copy, Amy writes copy that gets YOU results.

Based in Olympia, WA; Amy is an ‘east coast transplant’ from NYC and Boston.

For more information visit:

What Amy’s Clients have to say:

“Amy has been my writer of choice for the past two years. She has written some great email campaigns, promotional pieces, website copy, video scripts, ads, audio CDs and training materials for me. Quite simply she is the best of the best. She knows our industry inside out and has her finger on the pulse! Finding a great writer is tough. Finding a writer who really understands Network Marketing is almost impossible. Make Amy YOUR choice!”

-Cliff Walker

You are as extraordinary a writer as I thought you would be. I love your wisdom, your expressions and your knowledge of coaching. You have said everything I wanted to say in my head that I was unable to say due to my expression and writing skills .. : ) This is exactly how I want my web content to read, well done, great job! Very happy.

-Sam Abraham | Transformations Coaching Group | Melbourne, Australia

My book looks and reads great – you got it exactly. I think you did a wonderful ghostwriting job! You really got into my head and I found myself saying “yeah, that’s what I meant” all through the book. Thanks Amy!

-Sue Kopitz | Wet Dog Millionaire | Fair Haven, MI

Your skills (in my humble opinion) are a lot more than writing great copy. I think your most valuable skill is your flexibility (in that you don’t clock watch) and your ‘whatever it takes to get the job done’ attitude. That flexibility is quite hard to find – it’s like nurturing your clients.

-Jenni Timony | Frankley | Donegal, Ireland

“Amy Posner is a very talented marketer, with many years of experience in marketing, including writing websites, blogs, newsletters, email campaigns and print materials. I’ve been working with her for close to 15 years and she gets it right every time. Her passion for marketing shows in her brilliant copywriting – she’s written copy for my companies and clients in various industries: internet services, consumers of telecom services, wellness and education. I would highly recommend Amy with no reservations.

-Thomas Nieburg |