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  Tested Advertising Methods by John Caples My Life in Advertising and Scientific Advertising by Claude C Hopkins Ogilvy on Advertising David Ogilvy The Adweek Copywriting Handbook Joseph Sugarman The Ultimate Sales Letter Dan Kennedy The Copywriters Handbook Robert Bly Make Ads Pay John Caples Commonsense Direct and Digital Marketing Drayton Bird How to Write Sales Letters that Sell Drayton Bird   Hey, Whipple, Squeeze...

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