So, you want to be a big-time copywriter at an award-winning agency? It’s a great career to have and one any copywriter can aspire to!
To get there takes a lot of hard work and dedication to your craft, and no small amount of practice. One of the best things you can do to put yourself on the right track to lofty copywriting goals is to look at who has the best talent.
These aren’t just prospects for your future job—they also set the standard for industry excellence.
There are thousands of brands out there and hundreds of big-name agencies vying for their marketing dollars. If you want a piece of the action, set your eyes on the names that are setting themselves apart.
Take a look at five brands that are absolutely killing it in the copywriting department. While some are mega companies and brands you’d expect to see on this type of list, you might be surprised at some of the smaller brands mentioned.
1. Duke Cannon Supply Company
Duke Cannon Supply Company is the smallest company on this list, but there’s a reason they’re first. This company has copywriting figured out and they leverage it in a major way.
Their brand voice is wholly defined through their copywriting! Meander on over to their website and you’ll see what we mean. Everything from their “big ass brick of soap” to their ‘man’s man’ about us page exudes personality.
These copywriters are so descriptive they practically paint a word picture! You only need to read a few words from Duke Cannon Supply Company to know what they’re all about.
2. Apple
Apple is the dramatic contrast to Duke Cannon Supply Company, and the perfect example of what clean copywriting is all about. Check out any of Apple’s product landing pages and you’re instantly transported into a world of succinct copywriting, neat metaphors and snappy, benefits-driven copy.
Apple says more with less—their copywriting teams are schooled in the art of brevity, and you won’t find so much as an extra word anywhere in their content.
Apple’s copywriting team is best known for its headlines and taglines—none more iconic than ‘Think Different.’
3. Old Spice
Old Spice’s copywriting style is wacky, zany, out-there and imaginative! This brand doesn’t play by the rules when it comes to advertising—often using made-up words, excessive machismo, puns and downright nonsense to appeal to readers.
Its “Believe in Your Smellf” campaign is just one example of how the brand’s zany copywriting hits home and resonates with its target audience. It goes to show that you don’t need to follow the crowd when it comes to copywriting success—you might even make up a few new words here and there.
After all, what’s copywriting without a little creativity?
4. MailChimp
MailChimp has always had an oddball vibe and it’s been part of their success for more than a decade. They’ve moved on from some of their monkeying around to become a brand oriented toward professionals, but they haven’t lost their sense of direct appeal.
Peek in on their blog to see great examples of informative content, with no-bull, right-to-the-point value propositions. It doesn’t get more direct than sections like “tips to help you sell more stuff” and “what we’ve learned from data.” MailChimp tells it like it is.
5. DollarShaveClub
DollarShaveClub is one of the pioneers of viral marketing and has stayed true to its out-of-the-box thinking all these years later. The copywriting team at this brand doesn’t just think outside the box, they’re masters of brand building.
This brand isn’t going all-in on the direct sell—they’re looking to build lasting customer relationships. That’s where their great copywriting comes in.
DollarShaveClub churns out informative content at a rapid pace! They’re educating customers with well-written product descriptions, blog posts, informational snippets and much more. They’re writing about anything and everything their target market might care about.
Great brands distinguish themselves through copywriting
While the brands on this list all have amazing marketing departments and award-winning creatives working for them, what really stands out is the copywriting.
These companies have a way with words! If your goal is to join the ranks of the world’s elite copywriting teams, use these brands as an example—and inspiration.
There’s a lot to learn from their copywriting approach, style and creativity—all things you can use to develop your own skills and step up your game. Maybe someday soon you’ll work for a brand that makes this list!
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