Saying a Lot with a Little
One of the biggest challenges when writing ad copy is coming up with a great headline. It needs to say a lot in very few words, intriguing people enough to get them to keep on reading.
Long-winded titles can give too much away; non-descriptive headlines will leave people unenthused.
Saying a lot with a little is the ultimate exercise in choosing your words wisely. In a headline, every single word has meaning and value. Assembling the right headline takes a lot of thought!
The 6-word exercise
A great writing exercise for any copywriter (beginner or advanced) is rewriting headlines in 6 words or less. Here are a few examples of marketing headlines, condensed down into 6-word titles:
Stop in for Great Mattress Deals, 20% Off Sat, Sun!
2-Day Mattress Sale, 20% Off!
New Miracle Hair-Growth Formula Regrows Hair for More Confidence
Miracle Formula Restores Hair and Confidence
Bring the Whole Family to Wetland Waterpark and Experience Our Great Rates
Wetland Waterpark: Family Fun, Friendly Pricing
The 6-word rule isn’t hard-and-fast. It’s meant to be a smart way to exercise your brain. You’ll learn to pick words carefully, use them charismatically and identify the most important parts of a pitch.
Make a succinct statement
Looking for more great copywriting tips? Join one of our online copywriting courses and learn everything you need to know to succeed as a marketing copywriter!
We’ll teach you how to pique interest with catchy, informative headlines.
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