Copywriting Classes and Courses
Saying a Lot with a Little One of the biggest challenges when writing ad copy is coming up with a great headline. It needs to say a lot in very few words, intriguing people enough to get them to keep …
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Deliver the Right Call to Action to Readers Direct marketing is all about being persuasive. You’re trying to convince someone to do something, buy something, sign up for something, etc. And …
Continue Reading about A Tale of Two CTAs (and How to Use Them) →
Know Who You’re Talking to and What’s Important If you end up as an agency copywriter, one of the most common tools you’ll find yourself using is a buyer persona. Marketing companies and creative …
Don’t Sell a Product—Sell Your Audience Copywriting is aimed at selling. You’re communicating the benefits of a product or service, to get them to buy-in. It’s a tough job, but one most copywriters …
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Every experienced copywriter has a few trustworthy tricks up their sleeve when it comes to crafting and editing copy. As you develop your copywriting skills, it helps to be aware of a few basic …
Continue Reading about Copywriting Pro-Tip: Highlighting Benefits Over Features →
Making ads that resonate with customers is a fine art, which many marketers still haven’t got to grips with. Although ads need to be informative and tell the customer about the product, they also need …
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