Picture it: you have the incredible opportunity to pitch a slogan to a major company, but you've run out of ideas. Out of options, you flip through the channels on TV, looking for anything that might …
How to Design Great Digital Ads
Are you struggling to draw in leads this year? Consider using digital advertising! Creating a digital campaign can help you boost awareness, leads, sales, and more. In fact, traffic brought through …
Don’t Let Imposter Syndrome Keep You from Writing Great Copy
Quick question: what’s the difference between a copywriter and a fraud? If you have imposter syndrome, there isn’t a difference. The good news is you’re not alone. Imposter syndrome is real, …
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Best Copywriting Resources: Magazines, Organizations and More
The nature of copywriting is change. In copywriting, you have to not only connect with your audience but engage them with your words. What is effective at grabbing your audience's attention now …
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How to Practice Copywriting
Czech-American tennis player Ivan Lendl once said, "If I don't practice the way I should, then I won't play the way I know that I can." Copywriters should take a page from Lendl's book. Generate …
How to Build a Brand With Copywriting
Setting your brand apart can be overwhelming. How you build a brand that sticks out above the rest is not. With copywriting, becoming more in tune with your branding goals is a creative and effective …
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