Copywriting Classes and Courses
There aren’t too many famous advertisers in the world. And there are even fewer advertisers who are known to people outside of the industry. But David Ogilvy is one of them. In fact, he’s probably …
Continue Reading about Copywriting Lessons from David Ogilvy →
John Caples was a famous copywriter with talent in mail-order advertising. This guide explores some of the key lessons copywriters can learn using his unique expertise. John Caples was once labeled …
Continue Reading about 9 Copywriting Lessons From John Caples →
Robert Collier was an American author who published numerous books including many on copywriting. This article explores key lessons writers can learn from Collier’s work. Robert Collier was an …
Continue Reading about 9 Copywriting Lessons from Robert Collier →
John Powers is considered to be the first full-time copywriter. In this guide, you’ll discover the key lessons and teachings of this pioneer that are still relevant for marketing today. John Powers …
Continue Reading about 8 Copywriting Lessons from John Powers →
The Super Bowl is about so much more than football. For a lot of people, it’s about the half-time performances, the A-List spectators, and of course, the ad campaigns. In fact, some people only tune …
What makes an ad campaign great? High quality writing. Skilled copywriting can boost any ad campaign and lead to increased product sales and market success. For a great example of this, take a look at …
Continue Reading about Great Ad Campaigns: “Mikey Likes It” →
