Copywriting Classes and Courses
Powerful and compelling copy makes money, and that’s why it’s essential to promote your business with the right choice of words. But it’s not just the words that have to be right, it’s also the level …
Continue Reading about What Never to Do When Writing Compelling Copy for Sales →
As copywriters we’ve all read that the best way to write copy that sells is to use benefits. But what these articles don’t tell us is how to identify and communicate the benefits that are truly going …
Continue Reading about How to Write Copy That Sells – Use Benefits →
There’s a big difference between hard and soft selling. Hard sales tactics are pushy and aggressive, meant to shock people into a purchase without giving them time to second-guess it. Soft selling …
Continue Reading about Master Hard and Soft CTAs for Superior Sales Writing →
Have you ever read a headline that made you stop what you were doing to read it again? We all have—from billboards to email subject lines and beyond. Nothing captures our attention quite like a …
With fewer words to get your message across, writing effective short copy can be surprisingly difficult. Here are some UX copywriting tips to help you out. Did you know that our average attention …
Have you ever thought about copywriting? Or branding for your business? If not, then it is time that you did. Maybe you are thinking of breaking into copywriting and are considering ad school or …
Continue Reading about 20 Great Headlines from Classic Ads →
