When you tell someone you’re a copywriter, they’ll often say: I didn’t know you worked in the law. Or they’ll start telling you about their brother who’s a patent attorney. Then when you explain …
Direct Response Copy Sells
Sales. Ooh. Scary. I know – people recoil when you use the word sales. Let’s address that concept before we deal with direct response copy. Sales is NOT about being pushy and in your face and …
The Pros and Cons of Copywriting Part-Time
If you’re considering a career as a copywriter – either full time or as a sideline, you’d probably like some criteria to know if it’s a good fit for you. There are pros and cons to everything – of …
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How To use Statistics, Facts and Quotes to Craft Compelling Copy
Copywriting isn’t just about writing snappy headlines and persuasive emails. Sometimes, you’ll find yourself writing long-form content that serves multiple purposes for a company. The most common …
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Copywriting Research Tips, Tricks and Secrets
Did you know that readers only pay attention to about 20% of the content on a page? If your writing is full of fluff and waffle, the amount of value readers get from your writing is going to be …
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Sales Letters: Broken Down by Parts
In a single year, the New York post office receives 500,000 letters to Santa. A letter to Santa is short, sweet, and gets right to the point. The child tells Santa what they want and why they …
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