Copywriting Classes and Courses
Direct Marketing is all about copy that converts. What is conversion? Put simply, it’s a decision. It’s creating a call to action that gets SOMEONE to do SOMETHING. Recently, I was working with a …
Continue Reading about Three Tips to Write Copy that Converts →
New copywriters have a tendency not to dig deep enough into their clients’ current marketing, business and ideas. It stands to reason, when you’re new and inexperienced, you might not feel …
Continue Reading about Two of the Biggest Mistakes Beginning Copywriters Make →
Michael Jordan turned the ball over 546 times in his career. NASA accidentally taped over the moon landing. Music producer Dick Rowe passed on signing The Beatles to Decca Records. It’s safe to say …
Continue Reading about 10 Mistakes Even Experienced Copywriters Make (and How to Avoid Them!) →
Tone is the bedrock of all brand strategies. Brands must communicate to their audience in a variety of ways, through copy, color schemes, videos, and more. This is why it is crucial to keep things …
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"Work smarter, not harder." That's great advice for cubicle-dwellers, but it doesn't translate to copywriting — right? Wrong. Copywriting formulas do exist, and they're not cheating. What …
Continue Reading about Copywriting Formulas to Write Faster: AIDA & Problem Solution →
Hey, do you want to learn copywriting? You're in the right place. We've looked at 5 free copywriting courses that'll teach you how to write better copy for your clients. It's all about AIDA - …
