Copywriting 201 is a copywriting Masterclass. Although 101 is not required you should have a fairly good understanding of advertising copywriting and at least some experience writing copy to get the most out of this class.
Overview
It’s pretty easy to recognize bad advertising copy, but sometimes harder to deliver great copy or understand the reasons behind why some copy works and some falls flat. In this masterclass, students will learn advanced copywriting techniques that help marketers achieve tangible cut-through in today’s competitive landscape: covering tone; content; mediums; audiences; copy-stream management and much, much more…
Who should attend?
– Copywriters or senior marketers who deal with copy regularly.
– Anyone who needs to manage the copy-stream more effectively.
– Teams who’d like their copy to resonate both internally and externally.
– Everybody who’s interested in the importance of copy in brand development.
Lessons:
Week 1: Core structure of Good Copy
Week 2: Package Copy, Scripts, & digital ads
Week 3: White papers, case studies, landing pages and web content
Week 4: All things SEO, blogging & sponsored content.
Week 5: Biggest copywriting blunders and how to succeed in a competitive industry, Writing tools & hacks for any copywriting job
Week 6: Freelancing and being your own boss vs agency and contact work
Week 7: Connecting ideas, building brand strategy,
Week 8: Crafting a resume & portfolio and finding copywriting jobs
Your Copywriting Coach and Teacher:
Amanda Caswell is a former Nickelodeon scriptwriter and has written print & digital advertisements and commercials for some of the biggest brands in the industry including: Comedy Central, Bravo TV, Johnson & Johnson, Campbell’s Soup, Coca-Cola, Honest Tea, Heinz, L’Oreal, Yellow Tail, Seagram’s, Five Below, Walgreen’s, Disney, and many more Fortune 500 companies and small start-ups.
She has over ten years of experience writing and editing for online and print media and has written for several national and international publications. As an award-winning copywriter she is among Ad Age’s Top Rated freelancers and currently makes her living as a copywriter and publicist. She has written two books currently on Amazon about how to make a living as a freelance writer.
When she isn’t working she enjoys spending time with her husband and two toddlers, traveling, cooking, and spending as much time as possible outdoors.
What you will learn:
Professional advertising copywriting is a highly sought-after skill, but in a digital age of content overload, you need an edge. In this Copywriting Masterclass, you will be equipped with the skills to excel at the agency level.
Class lecture:
JUNE 2020 CLASS
– Lecture released weekly Sundays at 1pm
– Starting June, 2020.
– Release dates: 6/28, 7/5, 7/12, 7/19, 7/26, 8/2, 8/9 & 8/16
– Price: $749
– Early Bird – before midnight 6/26/2020 $649
– Copywriting Mastermind Group Coaching
– Question and Answer call: Tuesdays 11:30am to 12:30pm PST
- 6/30, 7/14, 7/28, & 8/11
– *note Q and A will be recorded for those unable to attend
Get Instant Access
Refund Policy: Refund deadline for this session: June 26th, 2020 – at midnight. There isn’t a time limit. You may take as long as need to complete the course material.
April Class
– Lecture release dates: 4/19, 4/26, 5/3, 5/10, 5/17, 5/31, 6/7 & 6/14
– April Class – Copywriting Mastermind Group Coaching
– Question and Answer call :
– Tuesdays 11:30am to 12:30pm PST
– APRIL 2020 CLASS 4/21, 5/5, 5/19, & 6/9
– *note Q and A will be recorded for those unable to attend
Refund Policy: Refund deadline for April 2020 session: April 14th, 2020 – at midnight. There isn’t a time limit. You may take as long as need to complete the course material.
Excellent class for those with interest in the subject of copywriting and looking to get started. The class gave me an overview of the profession as well as the first steps and expectations of what it’s like to work in this space. My instructor, Amanda, was very responsive and put much of her time into answering questions from me and the rest of my group. Best of all she assigned homework and provided feedback on my progress as a copywriter. I would recommend it for anyone else in a similar position.”
Kyle – San Francisco
I learned how to apply many of the skills learned from past experiences as a writer into advertising. This class really challenged me to think about writing differently and that it could be applied to selling things to people. Writing had been something I loved to do and now it is something that can make me some good money.
What I liked best: First: the Question and answer sessions with Amanda. Second: Regular and timely feedback we received. Third: The informative leactures. I recommend this course because there was a lot of interactivity. Amanda went out of her way to make sure she was available to answer questions and make us feel connected to the material.”
J.S.M. – San Francisco
I saw this class advertised for several months (must have been the great copywriting) and finally decided to do it. I’m so glad I did! I learned a lot about the career, my strengths as a copywriter, and the type of work that I enjoy most. I enjoyed working with Amanda. Her weekly course videos are organized and offer excellent tips that I’ll continue to reference. The assignments are well thought out and helpful for building a portfolio. Amanda took the time to give constructive feedback and illustrate ways that we can improve our work. Before taking this 8 week class, I couldn’t call myself a copywriter. Now I have my portfolio done, my website launched, and the confidence to do it. Copywriting 101 is worth the investment!”
AJ – San Francisco (Copywriter)
SFSC’s Boot Camp course delivers everything their ad promises and the price is right. This is a five star intense six week course-in a relaxed on-line atmosphere. The instructor’s teaching method and the private group interactions is a plus. Be prepared for homework that will instantly sharpen your skills. You’ll also get honest feedback. If you want to write better copy, learn more about marketing strategy, add fire to your business skills or just look for new freelance opportunities, this is positively the class for you. I will definitely consider another course with SFSC.”
Pamela Dyson Pierre – Oakland, CA (Author/ Writer)
Are You Ready to Get Started?
Get started now and save $100 with early registration. If you’re ready to start learning how to write great copy that gets results that your clients love, sign up NOW! With the information you take away from this course, you’ll be in demand and get the results that builds businesses – and your bank account!
Class lecture:
JUNE 2020 CLASS
– Lecture released weekly Sundays at 1pm
– Starting June, 2020.
– Release dates: 6/28, 7/5, 7/12, 7/19, 7/26, 8/2, 8/9 & 8/16
– Price: $749
– Early Bird – before midnight 6/26/2020 $649
– Copywriting Mastermind Group Coaching
– Question and Answer call :
– Tuesdays 11:30am to 12:30pm PST
- 6/30, 7/14, 7/28, & 8/11
– *note Q and A will be recorded for those unable to attend
Get Instant Access
Private Group: All the course material will be posted and provided in a members only group. This where you can get and receive feedback. It will is also where you can network with other course members. Final project due last date of class.
Refund Policy: Refund deadline for this session: April 14th, 2020 – at midnight. There isn’t a time limit. You may take as long as need to complete the course material.
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